BRAND EVOLUTION
There's nothing like the feeling of a fresh look to your brand and materials. What a great way to attract the attention you deserve.
Website makeovers
Slide to view how it looked before
Perception Predict
Perception Predict is brilliant AI technology. A system that helps leaders of large sales teams to get a prediction of how much a new hire will sell inside their own organisation. We created an updated brand, logo design, explainer video and website for lead generation. Leads booked from the first day of site launch. Visit the site
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First4Freelancers
First4Freelancers is a London-based accounting service that aims at freelancers as well as companies that hire on a project basis. The key was to make the benefits clearer to their four core markets - and to embolden their website look. Visit the site
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WM Vision
The company Weather Metrics had an interesting challenge in that their new technology had outgrown their original business model. From initially providing weather-cam solutions - the company has completely evolved to supply state-of-the art solutions to a wide range of clients. From national broadcasters and tourism organisations in the United States - to smaller single locations. The new website features their key features while evolving the brand to their new name. Visit the site
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Insignia Group
Insignia Group has created an innovative product for auto dealers to upsell accessories in a beautiful, visual way. This service is used by large auto groups. We crafted a new pitch video and updated their website design to generate leads.
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Alp Vision
AlpVision is the gold standard in Anti-fraud protection. Based in Switzerland, China and USA, it was important to create an instant understanding of what this incredible company delivers. Visit the English site or Visit the Chinese site
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Success is Voluntary
Success is voluntary is a superb business podcast hosted by Tim Martin. His brand needed to match his energetic and professional style of interviews. We restructured the architecture of the site as well as the podcast brand on iTunes. New animated Linkedin teasers are also produced for the podcast.
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Château du Val
A rare opportunity to completely refresh a website for an incredible location in Brittany, France. We co-ordinated with their network of wedding photographers and created a website that really evokes the unique ambience and the chateau experience. In both French and English. Visit the site
Logo Evolution
MCB Tour Championship
The Indian Ocean Swing
Mauritius Commercial Bank (MCB), the leading bank in the Indian Ocean region, is the key sponsor of the prestigious MCB Tour challenge held in Mauritius and the Seychelles. These two events are the trilling climax of the Staysure Tour (formally The European Senior Tour). Inspired by the energy of the golf swing and tropical elements - we created a dynamic new logo and graphic language that hints at many of the tropical island's rich, colourful elements.
The new logo was launched at the first round of the BMW PGA Championship at Wentworth. A very proud moment.
Before
MCB Tour Championship icon design
MCB Tour Championship metallic logo
MCB Tour Championship packaging design
MCB Tour Championship icon design
Updated brand design
Herts Hemp
Adding high-street appeal.
This project is an ongoing process to create a brand feeling that reflect the high quality of the product. Our client delivers pure raw hemp oil, using the best organic products. The solution was to improve the pack imagery - specifically the hero pack shot which will be used in all communication.
Result: Conversion rate on the website more than doubled.
"Craig easily connected with me and totally understood what we wanted to achieve - and then went on to exceed our expectations. He successfully transformed our entire product range into the premium look our products deserved. Highly recommended for anyone with any design facelifts and improvements needed."
Updated Brand elements
Pout is a brand that is flying! It's the world's first phone makeup case. We started working together on the brand universe and logo design. Together with the POUT team, we've created the website and online store, as well as a large amount of print and online design collateral. Even as a new brand, POUT has featured in all the major fashion media, including ELLE, MARIE CLAIRE, VOGUE and many more. POUT is also available in elite stores such as Selfridges London and Bon Marche Paris, with more in the works. A new brand which we are very proud of.
Celebrities wearing POUT
Webber logo
Webber logo
Selected work
Webber
Insurance young guns become established
Webber Insurance Services is a dynamic and growing business based in Australia. They simply needed a brand refresh that matches their company's culture. The winner of the 2015 Insurance Young Guns Award, they are now positioned as a brand that can grow as big as their ambition. This is a company to watch.
"Craig is an absolute pleasure to work with! His professionalism and thorough work ethic is outstanding. The quality of the work he has - and is doing for us - has been exceptional."
- Asha Webber - Webber Insurance Services
Before
Webber logo
Light logo
Project insurance image
Webber logo
Updated brand design
NEST
The business of Martial Arts
Our challenge was to evolve a very successful marketing company's 15 yr old brand identity. NEST provides marketing and membership solutions for martial arts schools. The key element had to be the belt-inspired N icon. This animation shows the core of the new identity, which moved away from a traditional Martial Art style to a modern alignment with their online and app-driven business. The Update included a full Brand Manual including all Logo, Photography App and UI colour guides.
"Truly creative designs that have taken time and thought to produce. A delightful design journey full of good communication and customer understanding."
- Marketing Executive - NEST Management Ltd
A short animation of the logo evolution